KEFA has an exclusive agreement with the Vatican Authority to utilize the Holy See emblem and Pope Francis' coat of arms, to produce the Petrus watch. The company aims to create particularly distinctive models, aspiring to become a prestigious reality in the world of watching, with its first foray being the prestigious PETRUS. The brand aims to stand out for its classic, discreet, and elegant style, a purely Italian look enriched by a host of values that characterize and distinguish its watches. The company allocates part of its revenues to the charitable activities of the Vatican Science and Faith Foundation